What a dumb idea. A helicopter delivering your book or electronic gizmo or toaster within hours of your order? Come on. Who needs to get things that fast? What about the danger from the whirling helicopter blades, the resources used in making and operating these drones? Does the over-consuming American consumer need this kind of coddling? Bezos is a brilliant guy, true that, but this is a turkey of an idea. And 60 Minutes going along with what turned out to be an infomercial for Amazon. Where’s Mike Wallace?
In the same vein, there were stories all over the news a few days ago about—horrors—UPS and FedEx making deliveries a day or so later than expected. Our FedEx guy apologized yesterday, and Jeff, our hard-working UPS driver, was working on Christmas Eve. I apologized to them for having to work so hard. All I have to say is, so fucking what if you get your package a day or so later? Let’s get some perspective here.